Tuesday 5 November 2013

Ten Myths about Social Networking for Business

I would like to direct your attention to an interesting article I read recently titled “10 Myths about Social Networking for Business”. Any business struggling with using social media should read this article, as well as anyone who believes social media will not help their business. Neal Rodriguez compiled this list to help you understand and utilize social media effectively. Social media can help any business, as long as you use it correctly! The article talks about the 10 myths, why it’s perpetuated and an action plan for you to use and overcome these myths. The 10 myths are:

            Myth 1: Everybody is on social media.
Myth 2: Social news aggregators–like Digg, Stumbleupon and Reddit–are dead.
Myth 3: You can’t do it all in-house.
Myth 4: You have to spend hours a day on Twitter.
Myth 5: Social media is solely a broadcast channel.
Myth 6: Social media can replace your website.
Myth 7: You can’t measure your return on investment in social media.
Myth 8: Blogging is a waste of time.
Myth 9: You have to be on every social network.
Myth 10: Social media will replace real-life networking.


Most of the myths stated in the article were common sense to me, but I have been using social media for years and have taken classes on it. For social media newbies, this information will be very valuable.I have never heard of these myths before so this article took me by surprise.

I agreed with everything in this article. Some advice that stood out to me were, “even if your target demographic is not on social media, you can harness the power of the Web by making it easier for search engines like Google to find your website,” and, “ focus your efforts.” Read the article the find out more about this quotes that can help you achieve success online.

Definitely give this article a glance!
Brittany Bisaillon